CoWoS争奪戦：誰が次世代AIチップの主導権を握るのか

Bybit · 7/15/2026

Cryptocurrency exchange Bybit recently announced "谁在抢CoWoS？," sparking widespread discussion in the community.

Decentralized vs Centralized Exchanges: Fundamental Differences

Before participating in Bybit "谁在抢CoWoS？," it is important to understand the differences between centralized exchanges (CEX) and decentralized exchanges (DEX).

Centralized Exchanges (like Bybit): - Advantages: High liquidity, low slippage, fiat deposits, rich trading pairs, leverage trading, campaign rewards - Disadvantages: Requires KYC, assets custodied on platform, security risk (multiple exchanges have been historically hacked) - Suitable for: Beginners, large capital traders, efficiency-focused users

Decentralized Exchanges (like Uniswap, dYdX): - Advantages: No KYC, self-custody, censorship-resistant, fully on-chain transparency - Disadvantages: Lower liquidity, higher slippage, no fiat deposits, complex operations - Suitable for: Experienced DeFi users, privacy-focused users, small trades

As a CEX, Bybit offers liquidity and reward pools in "谁在抢CoWoS？" that DEXs cannot match this is the core advantage of CEX in campaign operations.

Campaign Rewards: CEX-Exclusive Incentive Mechanisms

"谁在抢CoWoS？" showcases the unique advantages of CEX in campaign design. While DEXs also have liquidity mining and token rewards, CEX campaign design is more refined and diverse:

1. Richer Reward Types: CEX can offer trading rebates, airdrops, VIP upgrades, fee discounts, and more, while DEXs typically only offer token rewards.

2. More Flexible Reward Tiers: CEX can set different reward tiers based on user VIP level, trading volume, and holdings. DEXs usually allocate rewards based only on liquidity provision.

3. More Controllable Campaign Cycles: CEX can precisely control campaign start and end times, and quickly distribute rewards after completion. DEX reward distribution typically requires waiting for smart contract execution.

4. Better User Experience: CEX campaign participation usually requires just a button click, while DEXs require manual smart contract interaction.

These advantages make Bybit campaigns more attractive to regular users.

Future Trend: CEX-DEX Convergence

While CEX and DEX each have their pros and cons, industry trends show the two are converging.

Leading CEXs like Bybit have begun integrating DEX functionality, allowing users to perform on-chain trades directly from the CEX interface. Meanwhile, some DEXs are introducing CEX features like order book models and fiat deposits.

For campaigns like "谁在抢CoWoS？," this convergence means users can enjoy CEX liquidity and convenience while also experiencing DEX decentralization advantages. In the future, we may see more hybrid exchange campaigns that leverage both CEX and DEX strengths.

For users, this trend means more choices and better experiences. Whether you prefer CEX or DEX, Bybit campaigns are worth trying.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

Participation Strategies by Investor Profile

Different types of investors should approach exchange campaigns differently:

Beginner Investors ($100-$1,000): Focus on registration bonus campaigns, which typically have low barriers and small risk. Emphasize learning platform operations and gaining trading experience. Do not rush into high-leverage trading campaigns.

Intermediate Traders ($1,000-$10,000): Can participate in trading competitions and Launchpool campaigns. Leverage trading skills to achieve higher ranking rewards. Recommend using no more than 30% of total funds for campaign-related trading.

Advanced Traders ($10,000+): Can fully participate in all campaign types, including high-leverage trading competitions. Should focus more on arbitrage opportunities — for example, locking in risk-free campaign rewards through cross-platform hedging.

Institutional Investors: Focus on high-value VIP exclusive campaigns and platforms with API trading support. Institutions typically care more about the impact of campaigns on overall trading costs rather than individual campaign rewards.

Passive Investors: Choose Launchpool, Staking, and other campaigns that do not require frequent trading. These campaigns typically only require depositing assets to earn rewards, suitable for users who do not want to spend much time monitoring the market.

If you don't have an Bybit account yet, registering now gives you access to exclusive new-user benefits.

What Are Exchange Campaigns?

If you're new to the crypto world, the concept of "exchange campaigns" might be unfamiliar. Simply put, exchange campaigns are reward programs set up by platforms to incentivize users to trade, register, or complete specific tasks.

These campaigns typically include several types: trading competitions (ranked by volume with prizes), Launchpool (hold platform tokens like BNB to receive new token airdrops), CandyBomb (complete social tasks for token rewards), and more.

Bybit's "谁在抢CoWoS？" falls under the comprehensive campaign category, meaning you need to complete specific trading tasks to earn rewards.

Step 1: Register an Account

The first step to participating in any exchange campaign is registering an account. Here's the registration process for Bybit:

1. Visit the official Bybit website (make sure it's through official channels to avoid phishing sites) 2. Click "Register" and sign up with email or phone number 3. Set a strong password (recommend uppercase + lowercase + numbers + special characters) 4. Complete email or phone verification 5. Enable Two-Factor Authentication (2FA)—this is the most important step for account security

The entire process usually completes within 5 minutes. After registration, you'll also need to complete KYC (identity verification), which typically requires uploading ID documents and a selfie.

Step 2: Deposit Funds

After completing registration and KYC, the next step is depositing funds—putting money into your trading account. Bybit supports multiple deposit methods:

Crypto Deposit: If you already have crypto on another exchange or wallet, you can transfer it directly. This is the fastest method, usually arriving within 10-30 minutes, and is free of charge.

Fiat Purchase: Bybit supports purchasing crypto directly with bank cards, credit cards, or third-party payments. This is convenient but charges 1-3% in fees.

P2P Trading: Through Bybit's P2P platform, you can trade directly with other users. This has the lowest fees but requires choosing reputable counterparties.

For first-time campaign participants, we recommend depositing 50-100 USDT as a starting point.

Step 3: Join the Campaign

With funds in your account, you're ready to join "谁在抢CoWoS？." Here are the specific steps:

1. Go to the Bybit campaign page 2. Carefully read the campaign rules and terms 3. Click "Participate" or "Register" to join 4. Complete the required tasks based on campaign requirements (e.g., trade designated pairs, reach certain volume) 5. Monitor your progress and ranking throughout the campaign

💡 Tip: Many campaigns have "daily check-ins" or "daily tasks"—don't forget to complete them each day. These small tasks can accumulate into significant rewards.

Of course, any trading activity carries risk. Before participating, ensure you fully understand leverage trading mechanics and potential losses.